How effective is the combination of your main product and ancillary texts?

My Trailer, magazine cover and poster work as a promotional package. They work as a promotional package because my poster teases the audience about the film it gives then a glimpse of what is involved in the film and is advertising the film all over the place my film poster could be put on big billboards, busses, in windows at the cinema, mini posters can be made and also banners and each time someone sees the poster it is being promoted. My poster also show its stars, genre, credits which can appeal to certain audiences. My horror trailer promotes my film because they can be played on the big screen at cinema's before other films are shown and also they can be viewed online for viewers who have an interest in the film. Some trailers are also often have 2,000 copied circulated to cinema and even added to the front of compatibly targeted dvd's. Also by having an official website that is shown on my poster will guild people to the website and online which helps to build awareness of the film. On this website there would also be the trailer, but also maybe stills, production information and maybe behind the scenes footage which will also gain more viewers for the film. This can often lead of the different things such as blogs for the film, and video dairies which make the viewers feel more involved on the film.

Leading on from online is also social media such as facebook and twitter which can spread shared instantly and constantly around the world and can spread virally this would make my poster and trailer to be part of everyones conversations and to be spread around. My poster and trailer can be advertised on TV, in the press, newpapers, magazines, online, outside on billboards in the streets in cinema, dvds. So I think that my trailer and magazine work as a promotional packages because they work of each other if viewers see the poster they may want to look at the trailer if viewers see the trailer they may want to look at the poster and this all gets spread around but always coming back to either one of the them or both.
My poster and trailer share things in common such as the image used for my poster is actual an image taken from the footage in my horror trailer I think that this link the to together very well. I have also used the same font for the movie title on the poster and the magazine cover this is good because audience will recognize this font for this certain film which is awakened I have not used this same font in my horror trailer. My magazine cover that I have created is an example of successful publicity because it reaches my target audience it creates awareness of my film and my image and art work is appealing to the audience it can also been distributed online, in several shops such and in news agents and big supermarkets. A distribution company tries to get publicity using word of mouth which is a personal recommendation from a friend, colleague, relative or trusted online community. They also get publicity by creating posters which appeals to their audience also trailers which are a range of audio-visual content. Distributers also get publicity online and using mobiles, social media and also broadcast and print media such as billboards, cinemas, outdoor panels, TV channels and more.