Film distribution

The role of the distributors connect films with the audiences because they have a challenge to bring each film to market by:

• Identifying the audience
• considering why they would go see it
• estimating the revenue potential across all formats of release
• developing plans and partnerships to build awareness of and interest in the film
• aiming to convert as much interest as possible into cinema visits
• persuading exhibitors to play the film

Its is important for film distributors to connect their film with the audience because now more then ever consumers call the shots, deciding for themselves what information or content to receive or reject, access or delete. The role of the distributer is to identify and deliver the largest possible audience for a film and is team effort to be able to do this creative, commercial and professional skill are need in the all branches of the film business. The distributers have to share and discuss their release plans with film makers, producers, cinema exhibitors and a host a external partners and suppliers. The distributers obtain the films they release from a third party sale agent, a continuous flow of new content, a studio or production company or a single title acquired at any stage before, during or after production. The distributers have to think a lot when acquiring a new film they will look for things such as distinguishing features, local product its marketability and how it can be promoted to its audience and also its playability. The distributers sign a formal contrast specifying the rights they hold in respect for the title which include the right to be released in the UK.


The most important decisions the distributer has to make is when and how to release a film to give it the best chance. Distributers always take a risk as audiences taste are unpredictable and nobody can be sure what will make a hit market research is carried out to help the distributers and to focus on their target audience and to get and understanding. They also have to be aware of competition when releasing a new film and they must budget the release of their film.


Film marketing and publicity is also is also part of the distributer such as word of mouth, posters, trailers, online and mobiles, social media, broadcast and print media and also promotional partnerships to generate displays for the film in places where conventional advertising cannot reach and then licensing films to exhibitors.